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II Student’s Research Works Competition ZhAS ZERDE

The final stage of II International Student’s Research Works Competition in the field of Marketing and Sociology ZhAS ZERDE took place on March 4, 2016 in Almaty.

The Competition was sponsored by the Kazakhstan Association of Professional Researchers of Public Opinion and Market (KAPRPOM) and Almaty Management University (AМU). The co-organizers of the event were the Association of Kazakhstan Sociologists and the Guild of Marketing Specialist.

The Competition purposes were the formation of the intellectual potential and the development of creativity and analytical thinking of students, the support of independent research in the most important areas. The Competition was attended by 69 student teams from 11 cities and 3 countries: Kazakhstan, Russia and Ukraine. Students conducted research on a variety of themes: Innovation in Marketing, National Ideology and Country Brand, Environmental Threats, and Green Technologies, Study of Social Problems and Finding their Solutions, Study of Different Markets - from fast food to the mobile market, and the level of work varied from a purely student to highly qualified, ready for deployment. The first round of the Competition took place in the online-format. According to the results of works examination 22 teams got in the final round. As Competition jury members were invited well-known experts, among which representatives of the largest leading research companies in Kazakhstan, Guild of Marketing Specialist, the Association of Kazakhstan Sociologists, Kcell Company and the European Bank for Reconstruction and Development.



The Competition had two subsections: Market Research and Sociological Research, each with its winners. The honor of the Kazakh American Free University was defended by the students of 2-3 courses of specialty 5B050900 Finance with the state language of instruction:

Talgatulu Auez, Tochtarbekova Madina and Erlibekova Zhupar.



They presented to the jury two projects in the section Sociological Research on the theme: Recycling of mercury-containing lamps LIGHT CYCLE and «The problem of waste processing in order to improve the region ecological status». Among 10 participating teams our students won the fourth place in the overall standings and the nomination The Most Creative Project, gifts from sponsors, found new friends, got unforgettable impressions from the Competition and from Almaty. It should be mentioned that such events are a springboard for students to study Science, work on projects, develop their creativity and enjoy the learning process.


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